Publishers

Scale. Safety. More demand. Smarter monetization. Full control.

Integrating with WPartner SSP means giving your inventory access to a stronger, more competitive advertising ecosystem, without adding complexity to your operations.

23+
countries
Trusted by
Publishers Partnerships

We are not just the demand Partner. We provide real human support in your time zone.

From day-one activation and AI-powered eCPM optimization to trusted global demand partners, premium formats, and hands-on local support, WPartner SSP helps publishers unlock more value from every impression while protecting the user experience. Because better monetization should not mean harder integrations, less control, or weaker UX.

  • Certified Prebid.js & Prebid Server Adapter — WPartner is an official sspBC adapter listed on Prebid.org, fully compatible with both client-side and server-side header bidding setups.
  • Multi-format inventory support — Display, video and native — integrate once and unlock all major ad formats through a single, standardized connection.
  • GDPR-ready with TCF-EU compliance — WPartner's sspBC adapter is fully compliant with TCF-EU (IAB GVL ID: 676), so your monetization stays safe and regulation-proof.
68.4%Open Rate
12.1%CTR
0.5xROAS
Conversions — Last 30 days
Display
Video
Native
Real human support.

No contact forms, no ticket queues. You'll have a dedicated account manager who knows your setup and is always just a message away.

Reporting.

Full transparency at your fingertips — access your performance data anytime through our dedicated reporting tool, with no delays.

Safe Ads.

We work exclusively with verified demand partners and our own in-house ad sales team, giving us full control over the quality and safety of every ad served on your inventory.

WP Ads

Reach 90% of Polish internet users — from one platform

WP Ads gives you access to over 23 million real Polish internet users across WP.pl, O2.pl, Money.pl and hundreds of WPartner network sites — plus 9 million RYP and 42 Mail inboxes. One dashboard, all formats, AI-powered optimisation.

  • 80% reach of Polish internet users — 23M+ real unique users
  • Email reach via RYP and 42 Mail inboxes
  • 500+ targeting categories based on declared data and online behaviour
  • Display, email, native and dynamic product ads for e-commerce
  • WP Booster AI optimisation — ROAS, CPC or CPM billing models
WP
Ads
WP.pl
O2.pl
Money.pl
RYP
42 Mail
Kafeteria
How it works

From first contact to live integration

01

Consultation

Before anything else, we take the time to understand your current setup, goals and needs — so we can tailor the integration to what actually works for you.

02

Terms & Conditions approval

We believe in full transparency — our partnership terms are clear, straightforward and open for discussion before you commit to anything.

03

Simple integration

As a certified Prebid.org partner, our adapter is ready to plug in with minimal technical effort — no complex custom development required on your end.

04

Results

Once live, you'll see the difference — our unique demand sources, including our own in-house ad sales team, work together to maximize your inventory's earning potential.

FAQ

Frequently asked questions

Can't find the answer? Write to us — we reply on business days.

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How long does the integration take and what do I need to provide on my end?

Integration typically takes 1–3 business days. You'll need to add our adapter to your Prebid.js config and share access to your ad server. Our team guides you through every step.

What is the minimum traffic requirement to join the network?

We work with publishers of all sizes. We typically onboard sites with at least 500,000 monthly page views to ensure meaningful results for both sides.

How and when will I get paid — what are the payment terms and minimum payout threshold?

Payments are made monthly, net 30 from the end of the reporting period. The minimum payout threshold is €50. You will receive a detailed revenue report each month.

Will the ads affect my page load speed or user experience?

No. WPartner's Prebid adapter runs asynchronously and is fully compatible with lazy loading. Our team can audit your setup to ensure minimal latency impact.

Can I control what ads appear on my site — are there brand safety and content exclusion options?

Yes. You have full control over ad categories, advertiser blocklists and content exclusions through our reporting tools. We also work exclusively with verified demand partners.

Contact

Join our Publisher Network

Our team will reach out within one business day.

Write to us
We'll reply within 2 hours
Schedule a call
Free consultation
30 min with an expert
Get started

Ready for better scale?

Join our European Publisher Network.