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WP Ads, the European growth marketing platform from Poland, offers a different approach – and is expanding into the DACH market with an unusually transparent model.
Wirtualna Polska is expanding its portfolio with WP Retail Media — an advertising product that combines transactional, geolocation and intent data to create a single, coherent view of the consumer.
WP Ads is taking its European expansion on the road. Through the WP Ads Inspire Tour, the team behind the platform is meeting with brands, agencies, and publishers in Prague, Cologne, and Bucharest to discuss the future of digital advertising. The initiative combines networking, knowledge sharing, and strategic partnerships, supporting WP Ads' ambition to build a unified advertising ecosystem across both the CEE and DACH regions.
On September 23rd & 24th, WPartner will be in Cologne at DMEXCO to meet publishers, ad tech partners, and industry experts from across Europe and beyond.
A dedicated SDK brings the programmatic auction into mobile apps, giving developers higher rates and full control over formats.
Automated buying and selling of ad inventory in real time. We explain the roles of SSP, DSP and ad exchange without the jargon.
S2S moves the auction from the browser to the server, cutting page load time and letting you connect more demand partners without hurting performance.
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