Automated buying and selling of ad inventory in real time. We explain the roles of SSP, DSP and ad exchange without the jargon.
Programmatic is the automation of buying and selling ads based on real-time bidding (RTB) auctions.
A full RTB auction resolves in tens of milliseconds, before the page finishes loading.
On the sell side, an SSP exposes the publisher’s inventory. On the buy side, a DSP bids on behalf of advertisers. The ad exchange connects both, running an auction in milliseconds for every impression.
WPartner Team
AdTech
WPartner’s team of advertising technology experts.
AI has made building an app much simpler — a working product can be launched in a few hours. But the more new apps reach the stores, the harder it becomes to stand out and actually earn from them.
S2S moves the auction from the browser to the server, cutting page load time and letting you connect more demand partners without hurting performance.
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