S2S moves the auction from the browser to the server, cutting page load time and letting you connect more demand partners without hurting performance.
Server-to-Server is a model where connections to demand partners run on the server rather than in the user’s browser.
Moving the auction server-side offloads the browser and shortens time-to-first-ad.
Client-side bidding loads the browser with many parallel connections. S2S shifts that traffic to the server, reducing latency, improving Core Web Vitals and letting you scale partner count without degrading the user experience.
AI has made building an app much simpler — a working product can be launched in a few hours. But the more new apps reach the stores, the harder it becomes to stand out and actually earn from them.
Automated buying and selling of ad inventory in real time. We explain the roles of SSP, DSP and ad exchange without the jargon.
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